Argentina paraiso de la caza Circa 1960

Executed in a bold and modernist style, the composition features a stylized stag in vibrant yellow at the center, flanked by various wild animals and birds — including waterfowl and a wild boar — all rendered in abstract geometric forms. A vivid blue and red bullseye dominates the foreground, overlaid with precision sight lines, suggesting both the thrill of the hunt and the precision required by the sport. Against a stark black background, the sharp colors and graphic contrast amplify the poster’s visual impact, making it an unforgettable piece of tourism advertising.

This poster reflects Argentina’s effort in the mid-20th century to attract adventurous international travelers with promises of untouched wilderness, exotic fauna, and elite sporting experiences. The country’s vast and diverse landscapes — from the Pampas to Patagonia — have long been known as havens for hunting red deer, wild boar, ducks, and other game, and this poster capitalizes on that global allure.

Cesáreo’s artwork leans into a sleek, avant-garde aesthetic typical of the 1950s–60s design ethos. His use of abstraction and minimal color palette adds a distinctly modern touch, aligning with global visual trends of the time while still conveying Argentina’s unique natural bounty.

This piece is not just a travel poster — it’s a cultural artifact of a postwar era that celebrated masculinity, sport, and wilderness through bold, compelling design. It’s also a rare surviving example of Argentina’s international tourism branding during a pivotal period of national modernization.

Tourism - Argentina

Direccion nacional de turismo

Bon état