Issued for the European Heritage Days of 2000, this original Air France poster invites the public to “embark on a journey to the heart of Air France”—a rare and evocative call to discover the airline’s history from the inside. Designed for a weekend of public access on September 16–17, 2000, the event opened the doors to Air France’s operational and historical sites, including its headquarters and maintenance hangars at Roissy–Charles de Gaulle, Orly, and Toulouse.
The poster’s visual impact lies in its use of a striking black-and-white photograph of a vintage Air France aircraft, most likely a Lockheed model, captured on the tarmac before a crowd of passengers and staff. The composition evokes the glamour and prestige of mid-century air travel, while the modernist terminal building in the background anchors the scene in aviation’s technological evolution.
Bold typography announces the occasion with clarity:
“Partez pour un voyage au cœur d’Air France” — Take a journey to the heart of Air France.
Below, the fine print gives logistical details for visitors, including driving routes and public transportation connections, reflecting a time just before the full dominance of digital RSVP culture. The Air France logo, in its early 2000s iteration, appears in the lower right corner, completing the official and archival feel of the piece.
Beyond its promotional purpose, this poster now serves as a historical document, marking a moment when major institutions like Air France began actively preserving and sharing their heritage with the public. A rare find for collectors of aviation memorabilia, corporate ephemera, and 21st-century poster design.
Airline - Exhibition - France
Good condition, creases, light soiling
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