Kleenex Extra fort le grand mouchoir qui résiste auc gros rhumes Circa 1990

Witty, bold, and unmistakably French in its humor, this original circa 1990 advertising poster for Kleenex Extra Fort offers a masterful mix of visual pun and effective copywriting. The centerpiece is an illustrated character unmistakably reminiscent of Cyrano de Bergerac—famed for his poetic wit and legendary nose—here depicted with dramatic flair in full 17th-century attire. A grand Kleenex tissue is poised at his nose, driving home the tagline: “Le grand mouchoir qui résiste aux gros rhumes” (“The big tissue that withstands big colds”).

The contrast between the expressive painting and the realistic product photo—tucked in the corner with the note en étui de poche (in pocket case)—creates a perfect balance between humor and product appeal. This poster encapsulates the theatricality and cleverness that defined French commercial art in the late 1980s and early ‘90s, transforming a simple tissue ad into a miniature cultural scene. A rare and playful piece of ephemera, full of charm and character.

Advertising - Theater - Hygiene

Cyrano de Bergerac

Printed by  Chabrillac in Toulouse

Good condition, creases, small tears on the edges