SNCF Service Train + Auto 1971

Beautiful poster of Bernard Villemot for the SNCF and its service of rent of cars ( Service Train + Auto ).
Bernard Villemot, born on September 20, 1911 in Trouville-sur-Mer (Calvados) and died on July 8, 1989 in Paris, is a French poster artist known for his posters engaged as the Red Cross and his posters for Orangina. The works of Bernard Villemot are characterized by a pure design, which favors an immediate reading. He uses mostly warm colors that accompany a positive message about the company that commissions the poster.
Bernard Villemot is one of the last artisans of the advertising poster to resist the emergence of marketing advertising, which favors efficiency at the expense of artistic work.

Chemin de fer - Transport - Automobile

Location de voiture

Perceval - Paris

Good condition, pinholes, light traces of folds