Souscrivez aux bons d'armement Circa 1940

A powerful piece of wartime visual propaganda, this original circa 1940 French poster, designed by Lagarrigue and photographed by Parnotte, boldly calls on citizens to “Souscrivez aux Bons d’Armement” — Subscribe to Armament Bonds. Created during the early years of World War II, this striking image blends photomontage and bold typography to galvanize public support for France’s military defense.

Dominated by a dramatic upward view of a French tank with a determined soldier at the helm, the composition is flanked by formations of warplanes streaking across the sky, symbolizing strength, coordination, and technological power. The red-and-black typography commands attention, with the word “SOUSCRIVEZ” leading the charge, urging civilians to invest in national security.

This poster is a compelling example of how visual media was used to rally financial backing for the war effort, turning everyday citizens into participants in national defense through bond purchases. It captures the urgency and resolve of the era, evoking a time when the outcome of the war was still uncertain and public morale was a critical front in itself.

Both a historical artifact and a striking design object, this poster reflects the mobilization of French patriotism through modern visual language. Ideal for collectors of World War II memorabilia, graphic design history, or political ephemera, it remains a vivid reminder of the role of visual persuasion in times of crisis.

War 39-45 - Aviation - France

Photomontage and tank

Printed by Shuster in Paris

Good condition, creases, small tears