On atteint le mieux Gand en chemin de fer 1942

This 1942 original travel poster, designed by Herman Verbaere, was commissioned by the Belgian National Railway (SNCB) to promote Ghent (Gand) as a premier travel destination accessible by train. With the tagline “On atteint le mieux Gand en chemin de fer” (One reaches the best of Ghent by rail), the poster highlights the city's rich medieval heritage and architectural grandeur.

Verbaere, known for his meticulous realism and atmospheric compositions, captures the Gravensteen Castle, one of Ghent’s most iconic landmarks. This imposing medieval fortress, with its massive stone walls and Romanesque windows, dominates the foreground, creating a dramatic visual impact. The castle, originally built in the 12th century, stands as a testament to Ghent’s powerful past as a medieval trading hub.

In the background, the city’s historic skyline unfolds, with charming Flemish-style buildings and towering spires that hint at Ghent’s architectural richness. The warm tones of the red brick facades contrast beautifully with the cool stone of the castle, while the soft, muted sky adds a sense of timeless tranquility.

A burst of vibrant red and pink flowers in the lower portion of the composition brings life and warmth to the scene, inviting travelers to experience Ghent’s picturesque charm. The typography is elegant and understated, with the classic SNCB railway emblem reinforcing the modern efficiency of train travel to this historic city.

Herman Verbaere’s work exemplifies the golden age of European travel posters, where art and advertising seamlessly merged to inspire wanderlust. This wartime poster, created in 1942, reflects a moment when cultural heritage and travel remained a source of pride and resilience, even in uncertain times.

Today, this poster remains a highly collectible piece, celebrating both the artistic mastery of Herman Verbaere and the enduring beauty of Ghent as one of Belgium’s most captivating destinations.

Railway - Tourism - Belgium

Printed by J.E. Goosens in Brussels

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