Grindelwald first Circa 1950

The "Grindelwald First" poster, crafted by Gyger & Klopfenstein in the 1950s, is a vivid representation of mid-20th-century Swiss tourism. Designed to attract visitors to the alpine village of Grindelwald, the poster showcases breathtaking imagery of the Bernese Alps, with snow-covered mountains and idyllic ski slopes. The artwork emphasizes the excitement of winter sports, aligning with the post-war boom in recreational skiing and mountain tourism. The vibrant colors and dynamic composition capture the era's spirit of adventure and leisure, making it a compelling piece of travel promotion history.

This poster not only reflects the allure of Grindelwald as a premier ski destination but also exemplifies the visual and cultural trends of its time, where the outdoors and healthy living were celebrated. The craftsmanship of Gyger & Klopfenstein and the printing expertise of Laupen, Bern, contribute to its enduring appeal as both an art piece and a historical document.

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Mountain - Switzerland - Ski

Printed by Laupen in Bern

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