This captivating circa 1950 travel poster by Albert Brenet offers a striking depiction of Friday in Rabat, the capital of Morocco, during the reign of King Mohammed V. As one of France’s most celebrated travel illustrators, Brenet masterfully captures the energy and elegance of a royal procession.
The artwork highlights a Friday prayer procession, an important weekly event in Moroccan culture, where the Sultan (later King Mohammed V), dressed in regal white, rides through the city accompanied by his guards and advisors. The scene is infused with movement, from the flowing garments of the dignitaries to the proud stance of the Arabian horses, emphasizing Morocco’s deep-rooted traditions and royal grandeur.
Commissioned as part of a mid-century campaign to promote Morocco as an exotic yet sophisticated travel destination, this poster exemplifies Brenet’s signature style—bold compositions, rich earthy tones, and a meticulous eye for cultural detail. It reflects the French colonial perspective of the time, yet also hints at Morocco’s growing national identity, just a few years before gaining independence in 1956.
Today, this poster is highly prized among collectors for its historical significance and artistic excellence, offering a timeless glimpse into Morocco’s past and the enduring legacy of King Mohammed V, the nation’s beloved leader and symbol of independence.
Tourism - Morocco
Printed by Perceval in Rabat
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