This original lithograph by Duick & Crespin, published in 1896 as Plate 28 in Les Maîtres de l’Affiche, advertises the Ferme de Frahinfaz near Spa, Belgium, and the nearby Hippodrome de Sart. The poster depicts a smiling waitress in traditional dress serving fresh drinks, with the café-restaurant and its rustic setting illustrated behind her, radiating the charm of countryside hospitality.
Duick & Crespin were illustrators known for their detailed advertising artworks capturing everyday European life with precision and warmth. This design promotes Frahinfaz as a destination for fresh dairy, local beer, hearty meals “à la fourchette,” and accommodation both “à pied et à cheval” (on foot or by horse), celebrating rural leisure and gastronomy at the heart of Belgian tradition.
With its bold reds, clear typography, and engaging layout, this lithograph exemplifies the Belle Époque poster aesthetic and remains a delightful historical document of 19th-century travel and culinary culture. It bears the blindstamp of Les Maîtres de l’Affiche lower right, certifying its authenticity within this iconic series curated by Jules Chéret.
Gastronomy - Advertising - Belgium
The masters of the poster Pl. 28
Printed by Chaix
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