Pate dentifrice du docteur Pierre de la faculté de médecine de Paris 1896

This original lithograph, published in 1896 as Plate 26 in Les Maîtres de l’Affiche series, was designed by renowned French illustrator Louis-Maurice Boutet de Monvel. Known for his refined Art Nouveau aesthetic and delicate colour palettes, Boutet de Monvel (1850-1913) was celebrated for his children’s book illustrations and elegant advertising posters.

This advertisement for Pâte Dentifrice du Docteur Pierre, an iconic Parisian toothpaste brand approved by the Faculty of Medicine of Paris, features a charming young girl in a vivid red patterned dress brushing her teeth against a floral brown background with pink drapery. The stylish typography and harmonious design reflect the refined domestic and health ideals of the Belle Époque era.

Stamped with the Les Maîtres de l’Affiche blindstamp lower right, this lithograph encapsulates Boutet de Monvel’s timeless illustration style, merging simplicity with graphic sophistication. A rare collector’s piece that evokes the artistry of French poster design and the elegance of late 19th-century advertising.

Advertising - Hygiene - Medical

The masters of posters Pl.26

Printed by Chaix

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