J. Hetzel & Cie étrennes 1884

This rare 1884 original poster by illustrator L. Becker was created for the celebrated French publishing house J. Hetzel & Cie, renowned for its richly illustrated works of education and recreation aimed at children and young adults.

Designed as a promotional catalog for the "Étrennes" (New Year gifts) season, the poster showcases the depth and variety of Hetzel’s literary offerings, including works by Jules Verne, P.-J. Stahl, and Jean Macé. Known for their imaginative illustrations and didactic approach, these books played a significant role in shaping children’s literature in France.

What makes this piece especially remarkable is its playful and detailed composition: animals cleverly posed as readers and scholars, perusing Hetzel’s catalog—a perfect visual metaphor for the educational mission of the publisher, conveyed with humor and charm.

L. Becker’s intricate drawing is both advertisement and art, capturing the essence of 19th-century print culture, where literary sophistication met whimsical storytelling. It is a delightful relic of a golden era in French publishing, and a tribute to the enduring impact of J. Hetzel & Cie in the world of children’s books.

An exquisite piece for collectors of bibliophile art, antique advertising, or literary history.

Advertising - Literature - Animals

Jules Verne - The Tales of Perrault

Bon état