Designed by Jean Decroix in 1965, this Emprunt SNCF poster exemplifies the synthesis of utilitarian messaging and modernist design. Decroix, a lesser-known but skilled designer, used clean forms and subtle chromatic accents to create a striking visual balance, elevating a public loan campaign into a work of accessible art.
The mid-1960s were a moment of transformation for SNCF, with high-speed rail lines under study and modernization sweeping the national network. This poster likely communicated these ambitions visually—inviting citizens not only to invest financially, but to take pride in France’s modern industrial identity. Today, the poster is a striking collector’s item, reflective of a unique moment when graphic design and public investment were joined in national storytelling.
Economy - Railway - France
Printed by Vox Pub
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