Designed by the artist Eric in 1969, this promotional SNCF poster captures the spirit of leisure and movement in postwar France. Titled Gagnez Vos Voyages! Lots Kilomètres, the poster promoted a public contest with a cheerful, optimistic tone—offering “kilometer lots” as prizes to entice new travelers and reward loyal passengers.
Visually, the poster likely uses a bright palette, stylized train imagery, and appealing typography to reflect the era’s playful visual culture. This was a time when rail travel was not only practical but celebrated as a way to experience the beauty of France. For collectors, the poster represents a fusion of public outreach and graphic creativity—an emblem of 1960s travel culture and consumer engagement in French life.
Economy - Railway - France
Printed by Yves Alexandre
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