Kalla Sardines aux herbes Circa 1930

The circa 1930 original poster by Endler Weipert, titled "Kalla Sardines aux herbes", is a beautifully crafted advertisement for the Kalla brand of canned sardines. This vintage poster was created during a period when commercial art played a vital role in brand promotion, using striking imagery to capture the attention of consumers.

The design of the poster features a stern-looking fisherman, dressed in a traditional dark oilskin jacket with a woolen cap, holding an oversized can of Kalla sardines. The fisherman, with his rugged appearance, thick white beard, and pipe, represents the hard work and tradition behind the product, evoking a sense of trust and authenticity in the quality of the sardines. His firm grip on the can further emphasizes the craftsmanship and reliability of the product.

Behind the fisherman, a large fishing net is visible, suggesting the sea and the process of fishing, adding to the maritime theme of the poster. The choice of the fisherman as a central figure connects the product to the ocean, reinforcing the notion that these sardines are fresh, natural, and hand-selected. This resonates with the consumer’s desire for wholesome and genuine products, a key marketing strategy during this era.

The colors of the poster are simple but effective, with the green and white striped label of the sardine can standing out against the earthy tones of the fisherman’s clothing and the pale sky in the background. This use of color draws attention to the product itself, making it the focal point of the advertisement. The bold Kalla logo, in a traditional script, is prominently displayed on the can, ensuring brand recognition.

At the top left corner, there is a commemorative wreath with the inscription "1877 - 1927," celebrating the brand’s 50th anniversary. This not only adds an element of prestige but also highlights the longevity and heritage of the company, suggesting that it has been trusted by consumers for half a century.

The slogan "Sardines aux herbes" implies that the product offers a unique flavor, combining traditional sardines with the addition of herbs, likely enhancing the appeal to customers looking for a gourmet touch in their preserved foods.

Produced by the firm Endler Weipert, which is noted for its high-quality commercial artwork, this poster is a fine example of early 20th-century advertising. The combination of strong, clear imagery with subtle, evocative details effectively communicates both the quality of the product and the heritage of the brand. Vintage food posters like this one were not just functional advertisements but also works of art that reflected the values and aesthetics of their time.

This Kalla Sardines poster is now a collector's item, valued for its historical significance and artistic merit. It captures the nostalgia of a bygone era, when advertising was a blend of craftsmanship, tradition, and the growing influence of mass production and branding in the consumer market.

Original poster

Gastronomy - Advertising - Fishing

1877 1927 50 years of the brand

Good condition, traces of folds