The 1934 original railway poster by Albert Steiner, promoting St. Moritz with a 30% reduction on Swiss tickets, reflects the golden age of Swiss tourism. By the 1930s, St. Moritz had become one of Europe’s premier winter sports destinations, attracting affluent visitors from around the world. The Swiss railway system played a pivotal role in making these alpine resorts accessible, contributing to the economic development of the region.
Albert Steiner was renowned for his deep connection to the Swiss landscape. His work in photography and graphic design emphasized the natural beauty of the Alps, aligning perfectly with the promotion of Swiss tourism. The 30% reduction on Swiss railway tickets advertised in the poster highlights efforts by Swiss rail companies to stimulate travel during the economically challenging 1930s, making luxury destinations like St. Moritz more accessible to a broader audience.
This promotion was particularly relevant during the global economic downturn, encouraging tourism despite the financial difficulties of the era. Steiner’s work in this context is a testament to how art, commerce, and travel were interwoven to support Switzerland's tourism industry. This 1934 poster is an important piece of history, reflecting a moment when Swiss travel promotions helped sustain the appeal of winter resorts during a period of economic uncertainty.
Railway - Switzerland
Good condition, light folds
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