This 1992 original poster celebrates 80 years of Bertone (1912-1992), the legendary Italian design house known for its groundbreaking automotive creations. The poster prominently features the Alfa Romeo B.A.T. (Berlinetta Aerodinamica Tecnica) concept cars, some of Bertone’s most visionary designs, blending futurism with aerodynamic innovation.
Displayed in the image are the B.A.T. 5 (1953), B.A.T. 7 (1954), and B.A.T. 9 (1955), three experimental cars designed by Franco Scaglione under the Bertone banner. These models pushed the boundaries of streamlined design, low drag coefficients, and avant-garde styling, influencing automotive aesthetics for decades. Their sculptural curves, fin-like elements, and dramatic bodywork made them instant icons in both automotive engineering and industrial design.
Bertone, founded by Giovanni Bertone in 1912, became a major force in automotive styling, shaping models for Lamborghini, Alfa Romeo, Lancia, and Ferrari. This poster, created for Bertone’s 80th anniversary, serves as a tribute to the company’s legacy of innovation, elegance, and cutting-edge design.
Today, this poster stands as a collector’s item, capturing a pivotal moment in automotive history and the artistic vision of one of the most influential design houses in the world.
Automobile - Italy
Automobile manufacturer
Good condition
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