This striking 1928 original poster promotes Le Dictionnaire des Réparations for the Citroën B-14 and B-15 models — a technical manual turned marketing icon. Published by Citroën at the height of André Citroën’s innovative era, this poster beautifully combines utility with bold graphic design.
Featuring a sharply rendered Citroën vehicle and a commanding halftone “C” that anchors the layout, the composition immediately captures attention. A mechanic and driver gesture toward the car, reinforcing the practical purpose of the newly released repair manual, depicted prominently in the foreground. This is not just an advertisement for a book; it’s a celebration of Citroën’s modernity, clarity, and customer care ethos.
With its monochromatic palette and early modernist typography, the poster reflects the visual trends of interwar industrial France. It's a rare and refined piece of automotive history, ideal for collectors of vintage automobilia, design aficionados, or anyone with a love for Citroën’s revolutionary branding.
An authentic relic from the golden age of French motoring and graphic design.
Automobile - Advertising - France
The world automobile champion, Robert Benoist - number 14
Printed by H.M. Boutin in Paris
Good condition, slight dirt
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