This 1958 vintage travel poster, designed by Goudin, promotes Font-Romeu, one of the most renowned winter sports destinations in the French Pyrenees. Featuring a stunning photographic composition, it captures the joy of a family ski holiday, with children and adults dressed in bright red winter attire, contrasting beautifully against the pristine white snow and sunlit mountain landscape.
Situated in the Pyrénées-Orientales, Font-Romeu was already an established ski and wellness resort, known for its sunny climate, crisp alpine air, and state-of-the-art facilities. This poster reflects the boom in post-war tourism, as more families sought accessible and picturesque winter getaways beyond the Alps. The charming alpine village in the background, combined with the playful scene in the foreground, conveys a sense of warmth, adventure, and the growing popularity of leisure skiing.
This piece embodies the golden era of French winter tourism posters, blending elegance, nostalgia, and adventure. Today, it remains a highly collectible artwork, evoking the timeless charm of Font-Romeu’s alpine magic.
Mountain - Ski - Pyrénées-Orientales - France
Braun & Cie
Good condition, a small tear, a fold
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