This exquisite 1973 original poster was created to commemorate the legendary collaboration between Château Mouton Rothschild and the world of fine art, featuring an artwork by Pablo Picasso. The label was commissioned as a tribute to the Spanish master, who had passed away that same year, making this edition particularly significant in both the art and wine world.
At the heart of the design is a delicate yet expressive sketch by Picasso, depicting dynamic figures in movement. The artwork, executed in earthy tones with fluid brushstrokes, captures the essence of his late period, where classical themes merged seamlessly with modernist abstraction. The figures seem to dance in a Bacchanalian celebration, perfectly suited for a label gracing one of Bordeaux’s most prestigious wines. The composition exudes energy, sensuality, and timelessness—hallmarks of Picasso’s genius.
The typography on the poster maintains the elegance and heritage of Château Mouton Rothschild, with its refined script and structured layout. The name of the château is displayed prominently, reinforcing its reputation as a Premier Cru Classé. The mention of "1973 en hommage à Picasso (1881-1973)" emphasizes the commemorative nature of this edition, making it not only a collector’s item but also a historical artifact that bridges the worlds of fine art and viticulture.
Baron Philippe de Rothschild’s visionary initiative of commissioning contemporary artists for Mouton Rothschild labels began in 1945, transforming each vintage into a canvas for some of the greatest names in modern art. The 1973 edition stands out as particularly poignant, as it posthumously honors Picasso, a figure who redefined artistic expression in the 20th century.
This lithographic poster, created to celebrate the Picasso label, is more than a promotional piece—it is an artwork in itself, capturing the intersection of two luxurious worlds: art and wine. With its elegant composition and historical significance, it remains a coveted item for collectors of both Picasso’s work and Château Mouton Rothschild’s prestigious legacy.
Wine - Alcohol
Pauillac - Le Baron Philippe de Rothschild - Bacchanale - Musée de Mouton - Premier je suis, second je fus, Mouton ne change
Good condition
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