Ducretet Thomson Circa 1960

This vibrant original 1960s poster, designed by Fix-Masseau, captures the optimistic spirit of postwar consumer culture through its charming promotion of Ducretet-Thomson televisions. With bold colors and cheerful characters, the poster reflects the excitement surrounding the rapid adoption of home television in mid-century France. The central figure—a wide-eyed child gazing adoringly at a glowing television screen—epitomizes the awe and emotional connection that early television promised to households. He’s accompanied by a joyful elf-like companion, adding a touch of playfulness that speaks to the family-friendly, magical world television was expected to open up.

The TV model, sleek and boxy with wood paneling and modernist dials, exemplifies the design aesthetics of the era: functional yet stylish, high-tech yet comforting. On the screen, the smiling woman represents not just the content being broadcast, but also the warmth and reliability associated with Ducretet-Thomson’s “Orthovision,” their signature image technology, advertised with the line "l'image que l'on aime…” (“the picture we love…”). The product becomes more than just a device—it’s positioned as a beloved presence in the home.

Created at a time when television was becoming a cultural centerpiece, this poster is both an artifact of design and a time capsule of optimism, aspiration, and French postwar modernity. The use of illustration instead of photography reinforces the fantasy and promise of new technology. Today, it stands out for collectors of vintage electronics advertising, mid-century modern graphics, or French consumer ephemera, offering a joyful slice of 1960s domestic innovation and visual storytelling.

Advertising - Television - Childhood

Orthovision: the image we love ...

Synergie

Good condition, folds, small tears, dirt