This vintage 1970s British travel poster beautifully captures the idyllic charm of St. Ouen’s Bay in Jersey, Channel Islands. Designed to promote tourism to Britain’s coastal destinations, this advertisement embodies the era’s love for sun-soaked getaways and effortless relaxation.
The stunning beach scene features a young couple enjoying the golden sands and dunes, with the iconic La Rocco Tower standing proudly in the background. The woman, dressed in a stylish blue bikini, lounges comfortably, while the man kneels beside her, pointing toward the horizon—perhaps highlighting another breathtaking spot along Jersey’s coastline.
With its bold, modernist typography, the word "Britain" dominates the lower section of the poster in vibrant red, immediately drawing the eye. Below, the text encourages travelers to visit Jersey, the largest of the Channel Islands, promising a different beach to explore every day of the week.
The tagline reassures potential tourists:
✈ Fly direct from London for convenience
🚢 Or enjoy a scenic sea voyage from Weymouth, Dorset
Published by The British Travel Authority, this poster was part of a broader campaign aimed at showcasing Britain’s diverse landscapes, from its historic cities to its pristine coastal escapes.
Today, this mid-century travel advertisement remains a sought-after collector’s piece, celebrated for its timeless aesthetic, nostalgic charm, and representation of Britain’s golden age of tourism marketing.
Tourism - Great Britain - United Kingdom
Briant color printing
Very good condition
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