This rare 1968 poster was commissioned by Air India, which is the national airline of India, established in 1932.
At the time, it was common to use mascots in its marketing strategy. Indeed, this strategy offered better visibility, simplicity, immediacy and memorability. Through its iconic dimension, it offers a better identification and differentiation of the brand.
Airline - India - Air India - Tea Time
Prasad Process, Madras
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