Original Serigraphy
This electrifying 1969 original exhibition poster was created for a show by Martial Raysse at the iconic Galerie Alexandre Iolas, a gallery that was instrumental in championing avant-garde artists across the major art capitals of the time. The poster is a bold visual manifesto of the Pop-infused, Neo-figurative aesthetic that defined Raysse’s work in the 1960s.
A pioneer of the French Nouveau Réalisme movement, Raysse blended glamour and critique in his exploration of consumer culture, plastic beauty, and artificial color. This poster is no exception: with its blazing fuchsia backdrop, cutout-style female profile, and shadowy black forms outlined in acid-yellow, it creates a near-hallucinogenic contrast that pulses with visual energy. The hand-rendered neon typography glows against the black bands above and below, recalling the commercial signage of American pop culture while exuding an unmistakably European sophistication.
The poster not only served to promote the exhibition—it was a work of art in its own right. Galerie Iolas, known for curating avant-garde talent like Magritte, Warhol, and Tinguely, offered Raysse an international platform, and this piece reflects the electrifying crosscurrents of Parisian intellectualism and American pop aesthetics.
Exhibition - Pop Art
Gallery Alexandre Iolas - New York - Geneve - Milano - Paris
Tosi e Bellasich
Good condition, one small tear
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