The "Premières Foulées de l'Avant-Garde" was a sporting event organized by the Union de la Jeunesse Républicaine de France and the Fédération Sportive et Gymnique du Travail in the wake of World War II. Designed in 1946 by Jean Tillaud, this striking vintage poster captures the essence of post-war optimism and the power of sports in uniting communities.
At the center of the composition stands a victorious runner crossing the finish line, arms raised in triumph. The minimalistic yet powerful black silhouette contrasts against the beige background, with the dynamic red line symbolizing both motion and achievement. The typography is bold and direct, reinforcing the determined spirit of the event, while key details—such as the competition’s five categories and the prizes—are highlighted in red.
This poster reflects an era where sports were not just competitions but also symbols of resilience and renewal. The event was open to all, emphasizing inclusivity and a collective drive toward rebuilding a stronger, healthier France after the war. The final race took place in Paris on August 25, 1946, adding to its historic significance.
Jean Tillaud’s design is a testament to the power of simplicity in graphic design, using just a few elements to convey motion, determination, and victory. As a collectible piece, this poster is cherished by both sports history enthusiasts and vintage poster collectors, serving as a reminder of the enduring relationship between athletics and social progress.
Sport - Press - Propaganda - France
Union of Republican Youth of France
Printed by Berry libre in Chateauroux
Good condition, traces of folds
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