Souscrivez aux bons d'armement 1939

Designed by J. Kap in 1939, this powerful poster titled "Souscrivez aux Bons d’Armement" (Subscribe to Armament Bonds) was a key piece of French wartime propaganda at the dawn of World War II. With its bold typography and dramatic color scheme, the poster was created to encourage financial contributions to the French war effort through the purchase of armament bonds.

The artwork features a highly symbolic world map, where French colonial territories and Allied nations are highlighted in red, contrasting against the deep blue background. The map aims to showcase the vast global presence of France and its allies, reinforcing the message that they are an unbeatable force against the Axis powers. Notably, Germany is marked in black, emphasizing its isolation and vulnerability.

Above the map, the slogan "Nous vaincrons parce que nous sommes les plus forts" ("We will win because we are the strongest") is emblazoned in bold, sweeping script. This confident declaration was intended to instill a sense of unity and determination among the French population, reassuring them of their superior military and colonial strength.

In 1939, France was preparing for war following the invasion of Poland by Nazi Germany. The government sought to finance its military expansion through public investment, and posters like this one played a crucial role in mobilizing national support. By visually reinforcing the might of the French Empire, it aimed to inspire citizens to contribute financially to national defense and bolster morale in uncertain times.

J. Kap’s design exemplifies the bold, graphic style of wartime propaganda, effectively merging patriotism, persuasion, and economic mobilization. Today, this poster stands as a fascinating historical artifact, capturing the spirit of resistance and confidence that characterized the early months of World War II in France.

War 39-45 - France

We will win because we are the strongest

Printed by L. Danel in Paris

Good condition, small tears