Tat cheong & co - Fine cigars Circa 1900

This original circa 1900 poster for Tat Cheong & Co. presents a stunning example of early Chinese advertising, promoting the brand's premium cigars. Set against a delicate, pastel backdrop of blossoming flowers, the central figure of a traditionally dressed woman holding a decorative cigar box embodies the ideals of refinement, elegance, and luxury. The use of this elegant figure was a common motif in Chinese commercial art of the time, symbolizing sophistication and high-class living.

Tat Cheong & Co. uses this striking visual to position its cigars as a mark of quality and distinction. Prominently featuring the tagline "Fine Cigars," the brand emphasizes its commitment to offering superior products. The accompanying text in Chinese further strengthens the message of authenticity and craftsmanship, warning potential customers about the importance of purchasing from authorized dealers. This focus on avoiding counterfeit goods underlines the brand’s integrity and the trust it seeks to build with its clientele.

In addition to being an effective piece of advertising, this poster serves as a cultural artifact, capturing the intersection of Chinese tradition and the modern commercial practices of the early 20th century. The artful design, combined with the emphasis on luxury and reliability, reflects the advertising trends of the time, when brands like Tat Cheong & Co. were becoming synonymous with quality and sophistication.

This poster not only aimed to sell cigars but also to elevate the brand in the minds of consumers, making it a lasting symbol of refinement in early 20th-century Chinese commerce.

Art Nouveau - Tobacco - China

Printed by Tungar printing co

Good condition