Sens Interdit Circa 1970

The circa 1970 original exhibition poster "Sens Interdit" by Jean-Pierre Raynaud for the Alexandre Iolas Gallery captures the bold and conceptual essence of Raynaud's work. Known for his minimalist, often stark and symbolic style, Raynaud is a prominent figure in contemporary French art, particularly famous for his exploration of space, control, and societal restrictions—perfectly encapsulated by the title "Sens Interdit" (translated as "No Entry" or "Forbidden Direction"). This exhibition poster not only promotes the show but also serves as a visual extension of Raynaud's artistic philosophy.

Jean-Pierre Raynaud (born in 1939) gained recognition for his works that interrogate boundaries, rules, and prohibitions, frequently using everyday objects and signs of authority in his art. One of his most iconic pieces, the red and white stop sign, became a central motif in his oeuvre, reflecting his fascination with control and regulation in both personal and public spaces. His works often use stark colors—especially red, white, and black—paired with geometric forms and industrial materials like ceramic tiles or road signs, creating a sense of order and rigidity.

Raynaud's "Sens Interdit" exhibition, as represented by this poster, would likely have reflected his broader interest in the interplay between personal freedom and societal constraints. The title itself is emblematic of his use of street signage, a common theme in his work that symbolized prohibition and control. This motif of restricted movement or "no entry" speaks to his larger commentary on how individuals navigate within structured, rule-bound societies.

In the 1960s and 1970s, Raynaud’s work started gaining international recognition, and his exhibitions became known for their immersive, often unsettling environments. His "La Maison" (The House), which he built in 1969, is a famous example of his desire to create controlled, minimalist environments. Made entirely of white tiles, "La Maison" was a reflection of purity, sterility, and constraint, further cementing Raynaud's reputation as an artist deeply interested in psychological and physical spaces.

The Alexandre Iolas Gallery was a key player in promoting avant-garde and contemporary art during this period. Iolas was instrumental in promoting many groundbreaking artists like Andy Warhol and René Magritte. Hosting Jean-Pierre Raynaud’s work in the gallery would have aligned perfectly with Iolas' mission to present art that challenged conventions and pushed boundaries. The gallery was known for its bold curation, introducing European and American audiences to the cutting-edge of modern and conceptual art.

The "Sens Interdit" poster is likely a reflection of Raynaud's minimalist yet provocative approach. The design would have been simple but impactful, perhaps featuring the bold, geometric forms and striking colors for which Raynaud is known. As a collectible, this poster is significant not only for its connection to the celebrated Alexandre Iolas Gallery but also as a representation of Raynaud's influential work during a key period in his career.

For collectors and art historians, this poster serves as a valuable artifact, representing the intersection of two major forces in the contemporary art world: Jean-Pierre Raynaud’s unique, rule-based artistic vision and Alexandre Iolas' trailblazing gallery, which provided a platform for radical and challenging art in the 20th century.

Original Poster

Exhibition

Alexandre Iolas Gallery

Good condition, light folds