Beautiful poster of Jean Widmer for the 5th festival of posters of Chaumont in 1994. Jean Widmer, born on March 31, 1929 in Frauenfeld in Switzerland, is a Swiss graphic designer. He is the designer of many visual identity programs.
Jean Widmer, who arrived in France in the 1950s, left his mark on French graphic design by revisiting, in particular, the signage of public places and road infrastructures with a goal that was both practical (great progress in legibility) and aesthetic. He is a precursor, one of the first in France to make typography a central element of his compositions.
Exhibition - Pop art - Joconde
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