The 1957 original advertising poster for Ricard presents an iconic image of leisure and conviviality associated with the popular French pastis brand. This poster likely aimed to capture the essence of the Mediterranean lifestyle, which Ricard often evoked in its marketing campaigns. With its vibrant colors and dynamic composition, the poster invites viewers to indulge in a moment of relaxation and enjoyment with friends. The presence of the Ricard bottle prominently displayed suggests a sense of refreshment and pleasure associated with the brand. Overall, this poster encapsulates the spirit of conviviality and celebration that has made Ricard a beloved choice for social gatherings and moments of enjoyment.
Alcohol - Advertising
Good condition, small tears
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