Foire Internationale de Lyon 1972

The 1972 original poster by Hervé Morvan for the "Foire Internationale de Lyon" is a quintessential example of 1970s graphic design, blending vibrant colors and dynamic composition to capture the viewer's attention.

The poster prominently features a lively and stylized illustration, characteristic of Morvan's work. The use of bold colors, especially the rich blue and vivid red, creates a striking contrast that draws the eye. The central image is an abstract, geometric interpretation of Lyon’s architectural and cultural elements, seamlessly blending tradition with modernity.

The artwork reflects Morvan’s ability to convey a sense of movement and excitement, fitting for an international fair meant to showcase innovation and diversity. The abstract forms and vivid palette evoke a sense of global interconnectedness and cultural exchange, aligning perfectly with the fair’s objectives.

This poster is a fine representation of Morvan’s style, combining artistic flair with commercial appeal. It stands as a vibrant piece of 1970s design history, embodying the era’s aesthetic sensibilities and the cultural significance of international fairs. The "Foire Internationale de Lyon" poster is not only an effective advertisement but also a piece of art that captures the zeitgeist of its time.

Exhibition - Rhône - France

Gauthier Villeurbanne

Good condition, folds, tears