Vin rouge vin blanc cowboy indien Circa 1950

The circa 1950 original advertising poster by Hurel, titled "Vin rouge vin blanc cowboy indien," is a captivating piece of mid-20th-century graphic art that skillfully combines playful imagery with vibrant colors to create an appealing advertisement.

This poster stands out with its whimsical and engaging illustration, depicting a cowboy and an Indian enjoying glasses of wine. Hurel’s use of bold, primary colors immediately grabs attention, while the playful characters add a sense of fun and lightheartedness. The contrast between the deep red of the wine and the vivid yellow background creates a striking visual impact that is both eye-catching and memorable.

The composition is carefully balanced, with the figures of the cowboy and Indian placed centrally to draw the viewer's focus.

Hurel’s design captures the post-war era’s optimistic spirit, reflecting a time when advertising often employed cheerful and relatable imagery to connect with the audience. The playful interaction between the cowboy and Indian, characters commonly associated with adventure and storytelling, adds a narrative element to the poster, making it more engaging and memorable.

This advertising poster is not only a commercial piece but also a work of art that encapsulates the vibrant and optimistic spirit of the 1950s. Hurel’s ability to blend humor, vivid color, and clear messaging makes this poster a standout example of mid-20th-century advertising art. It remains a charming and nostalgic representation of an era when advertising was as much about visual delight as it was about selling a product.

Advertising - Alcohol

Before the letter

Giraudy

Good condition, small tears