This charming circa 1960 original Swiss travel poster by Wiesner R. invites viewers to discover Pontresina, a jewel nestled in the heart of the Engadin valley at an elevation of 1850 meters. Produced during the golden era of European tourism, the poster perfectly captures the optimism and tranquility of mid-century alpine travel.
At the center of the composition, a young family—mother and two daughters—hikes up a sunlit mountain path, their brightly colored clothing in harmony with the lush greens and snow-capped peaks surrounding them. Above them, a classic red cable car glides through the sky toward the dramatic backdrop of the Bernina Alps, reinforcing Pontresina’s status as a gateway to adventure.
The design cleverly frames a photograph against a printed faux woodgrain background, giving the poster a tactile, natural feel that subtly echoes the region’s emphasis on nature and simplicity. The bold red script of “Pontresina” at the top stands out like a stamp of pride, while the multilingual inscription at the bottom—Schweiz · Suisse · Switzerland · Svizzera—reflects the country’s international appeal.
Located near the more famous St. Moritz, Pontresina offered a quieter, more family-friendly alternative for summer hiking and winter sports. This poster not only advertised a destination but encapsulated a lifestyle rooted in fresh air, exercise, and natural beauty.
Today, this poster is a nostalgic reminder of post-war leisure culture, when tourism symbolized peace, prosperity, and the rediscovery of Europe’s great landscapes. For collectors and lovers of vintage travel ephemera, it represents a perfect synthesis of Swiss graphic clarity, photographic realism, and alpine romanticism.
Tourism - Mountain - Photography - Switzerland
Roto Sadag Geneva
Good condition, slight creases
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