DD la chausette de classe prix d'excellence ! Circa 1950

This circa 1950 original French poster, illustrated by Francis Martocq, is a joyful and endearing celebration of postwar advertising charm. Promoting DD, a brand of children’s socks, the poster combines nostalgic innocence with a clever educational twist—branding DD as "la chaussette de classe," or "the classy sock," and awarding it the playful title of prix d'excellence.

At the heart of the image sits a proud schoolboy, drawn in a sweetly stylized mid-century cartoon aesthetic. Crowned with a laurel wreath, he beams contentedly at his school desk, a stack of ribbon-tied books at his side. His blue socks—marked by bright stripes of red, green, and purple—stand out as the true stars of the poster, capturing the viewer’s attention with their bold color and modern design.

The message is simple but effective: these socks are not just for school—they represent a mark of distinction. With prix d’excellence! boldly stated in large blue letters beneath, the poster positions the DD brand as the best in class, quite literally. The tone is lighthearted and aspirational, appealing to both children and the parents buying their clothes.

Printed by Imprimerie A. Karcher, Paris, and signed by Martocq—known for his whimsical advertising work of the period—this poster embodies the visual language of 1950s consumer optimism: clean lines, bright colors, and a focus on wholesome ideals. It reflects a time when products were sold as much on charm and story as on function.

Delightful and rare, this original piece is a perfect example of vintage French advertising at its most charming—ideal for collectors of mid-century design, educational ephemera, or retro children’s illustrations.

Advertising - Fashion

A. Karcher Paris

Good condition