Lire dans le radical Madame sans gêne roman par Edmond Lepelletier de MM. Victorien Sardou & E. Moreau 1894

In the late 19th century, the bustling streets of Belle Époque Paris were adorned with vibrant posters, and at the forefront of this visual revolution stood the pioneering artist Jules Chéret. His 1894 masterpiece, a poster for Le Radical featuring the serialized novel "Madame Sans Gêne" by Edmond Lepelletier, not only served as a promotional tool but also showcased the dynamic intersection of literature and visual arts during this era.

Jules Chéret, often hailed as the "father of the modern poster," was instrumental in elevating the status of commercial art. His innovative approach to lithography and design transformed posters into captivating works of art. The 1894 poster for Le Radical is a testament to his mastery and the cultural significance posters held in Belle Époque Paris.

At the heart of this poster is the serialized novel "Madame Sans Gêne," a collaborative work by Victorien Sardou and E. Moreau. The novel, featured in the pages of Le Radical, invited readers into a world of drama, intrigue, and historical fiction. Chéret's task was to encapsulate the essence of this literary gem in a visually compelling and accessible manner.

Beyond its role as a promotional piece, Chéret's poster stands as a cultural artifact, reflecting the symbiotic relationship between literature and visual arts in Belle Époque Paris. As readers strolled past kiosks adorned with these vibrant posters, they were not merely enticed by the promise of a captivating story but also seduced by the artistic allure of Chéret's work.

Press - Literature - Advertising

Chaix (Chéret workshops) in Paris

Good condition, traces of folds, small tears