Grand prix de Paris Louis Vuitton Longchamp 1989

The 1989 original poster Grand Prix de Paris Louis Vuitton Longchamp by the celebrated artist Razzia (Gérard Courbouleix Dénériaz) is an iconic example of his distinctive style. Created to promote the Grand Prix de Paris, a prestigious horse racing event held at Longchamp Racecourse on June 25, 1989, the poster reflects both the grandeur of the event and the luxury synonymous with its sponsor, Louis Vuitton.

The poster’s design is minimalist yet impactful, focusing on a rear view of a British guard, dressed in traditional red ceremonial uniform with a tall bearskin hat adorned with a blue plume. The guard is standing at attention, gazing over the scenic racetrack, which stretches into the background with a prominent windmill, a symbol often associated with Longchamp. This deliberate compositional choice centers the guard as a dignified observer, adding a ceremonial and stately quality to the event.

The use of the guard in this imagery reflects the participation of the Irish Guards' Band, who performed during the event, a fact noted in the inscription at the bottom of the poster. The reference to the British monarchy's Queen’s Irish Guards adds to the prestige and international appeal of the race. The elegance of the poster reflects the intersection of royal tradition, horse racing, and high fashion.

Razzia’s artistic approach is known for its clean lines, bold compositions, and a blend of Art Deco influences. In this poster, the striking contrast between the vibrant red of the guard’s uniform and the tranquil blue sky creates a sophisticated and eye-catching image. His decision to depict the guard from behind, instead of focusing on the horse race itself, gives the viewer a sense of being part of the elite audience, witnessing the event from a privileged vantage point.

The typography of the poster is simple and elegant, with the event’s title “Grand Prix de Paris Louis Vuitton” written in flowing, cursive script, emphasizing the luxury branding. The date “Longchamp 25 Juin 1989” appears at the top in a refined sans-serif typeface, further contributing to the poster’s clean, timeless aesthetic.

This poster, like many of Razzia’s works, is highly collectible due to its blend of high art, commercial promotion, and cultural significance. Razzia’s ability to distill the essence of luxury events like the Grand Prix de Paris into visually striking and memorable images has made his posters sought-after by art lovers and collectors around the world. His work often goes beyond mere advertising to become evocative snapshots of moments in time, encapsulating the glamour and prestige of the events they represent.

The Grand Prix de Paris is one of France’s most celebrated horse races, known not only for the sporting excellence but also for the social and fashion scene that accompanies it. The inclusion of Louis Vuitton as a sponsor speaks to the race's association with the world of high fashion and luxury, further enhancing the exclusivity of the event. Longchamp Racecourse, a historical venue, has hosted many such elite events, adding another layer of tradition to the race’s legacy.

Razzia’s poster captures this legacy, not by showcasing the race itself but by highlighting the atmosphere, the elegance, and the pageantry that surrounds the event. The restrained yet powerful design, combined with the Louis Vuitton branding, underscores the event's standing in both the sporting and luxury worlds.

In conclusion, the 1989 Grand Prix de Paris Louis Vuitton Longchamp poster is a masterful blend of art, culture, and branding, a visual representation of an event where sport meets fashion, and tradition meets modern luxury. Razzia’s work continues to resonate with audiences and collectors, making this poster a treasured piece of both equestrian and art history.

Fashion - Advertising - Automobile

With the participation of the music of the Irish Guard of Her Majesty the Queen of England

Glued on cardboard

Very good condition