The 1997 original poster Louis Vuitton Italia Classica: Da Modena a Portofino, created by French artist Razzia (Gérard Courbouleix Dénériaz), beautifully captures the spirit of Italian automotive heritage and luxury. Commissioned for the prestigious Louis Vuitton Italia Classica, a classic car rally held from September 16 to 20, 1997, the poster showcases a stunning blue Alfa Romeo set against a backdrop of the Italian map, filled with the colors of the national flag. The route from Modena to Portofino is highlighted, with a charming depiction of Portofino in the top-left corner, emphasizing the scenic destination.
Razzia’s signature style—minimalist yet impactful—shines through, with the sleek car and Italian landscape elegantly combined to represent both speed and sophistication. The poster’s clean design and bold imagery reflect the glamour and craftsmanship of the event, while also paying homage to Italy’s rich automotive legacy. The Italia Classica rally, sponsored by Louis Vuitton, was a blend of luxury, history, and scenic beauty, attracting car enthusiasts and collectors to experience both Italian culture and vintage motor racing.
Razzia is known for blending art with luxury branding, and his work for Louis Vuitton is highly regarded by collectors. This poster, like much of his art, is a timeless piece, celebrating the elegance of Italian design and the thrill of the open road. The Italia Classica poster remains a coveted piece, symbolizing the union of classic cars, luxury, and Italian beauty.
Original Poster
Fashion - Advertising - Automobile - Italy
Alpha Romeo - Comune di Modena
Very good condition
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