The 1949 travel poster “Forêts de l'Île-de-France” by Roger Chapelain-Midy for SNCF (Société Nationale des Chemins de fer Français) beautifully captures the allure of the lush forests surrounding Paris. This work of art is a testament to Chapelain-Midy’s mastery in blending fine art with commercial design, enticing travelers to explore the tranquil and verdant landscapes of the Île-de-France region.
In this poster, Chapelain-Midy skillfully portrays the serene beauty of the forests with towering trees, sun-dappled clearings, and an inviting path that seems to lead deeper into the peaceful embrace of nature. His use of vibrant greens and earthy tones evokes the refreshing and rejuvenating atmosphere of these woodlands, offering viewers an escape from the urban hustle of Paris. The soft, fluid lines of the trees and the gentle play of light and shadow add to the sense of calm and relaxation that these forests promise.
The poster serves as a promotional piece for SNCF, emphasizing the ease and comfort of rail travel to these natural sanctuaries. With the railway’s logo subtly incorporated into the design, the poster not only highlights the beauty of the forests but also suggests the convenience of getting there by train, making nature accessible to all. The message is clear: whether for a day trip or a longer retreat, the forests of Île-de-France are just a short and pleasant journey away, thanks to SNCF.
Chapelain-Midy’s work is a fine example of mid-20th-century French travel posters that combine art and advertising to create a visual narrative of escape, leisure, and discovery. Through this piece, SNCF invites viewers to reconnect with nature and enjoy the simple pleasures of the great outdoors, just beyond the city limits.
Original Poster
Railway - Tourism
Printed by De Plas
Good condition, slight creases, pinholes
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