The 1948 travel poster “Périgord” by Mac'Avoy for SNCF (Société Nationale des Chemins de fer Français) is a stunning representation of the Périgord region in southwestern France. Known for its rich history, medieval architecture, and picturesque landscapes, Périgord is celebrated in this artistic travel advertisement that captures the region’s essence through the distinctive style of Mac'Avoy.
Mac'Avoy, a celebrated French painter, infuses this poster with a modernist approach, using bold lines and vibrant colors to depict the towering cliffs and lush greenery of Périgord. The artwork is dominated by abstract forms that suggest the area's natural beauty and historical architecture, such as the castles and medieval buildings perched atop rocky outcrops. The combination of earthy tones and splashes of green evokes the dense forests and tranquil rivers that define the region.
This poster serves not only as a visual invitation to explore Périgord but also as a symbol of mid-century French graphic design, where art and commercial messaging were seamlessly blended. SNCF’s inclusion in the design underscores the accessibility of Périgord by train, promoting the ease of travel to this enchanting region. By incorporating modern art techniques, Mac'Avoy transforms the idea of a travel poster into a work of art that both advertises and celebrates the unique charm of Périgord.
This piece is a perfect example of how post-war travel posters in France were designed to reignite the spirit of exploration and discovery, with SNCF leading the charge in encouraging domestic tourism through rail travel. Mac'Avoy’s depiction of Périgord encapsulates the allure of this historic and natural paradise, making it a must-visit destination for travelers of the time.
Original Poster
Railway - Tourism - Dordogne - France
Printed De Plas
Good condition
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