Walter Läubli's 1937 travel poster for the Pilatus Bahn in Switzerland is a notable example of early 20th-century travel art. This poster promotes the Pilatus Railway, highlighting the appeal of traveling through the scenic Swiss landscapes and the engineering marvel of the Pilatus Bahn, which ascends Mount Pilatus. Created during a period when travel posters were a primary medium for tourism promotion, Läubli's work effectively captures the allure of Swiss travel destinations and contributes to the historical legacy of railway advertising. Today, this travel poster is a valued collectible, admired for its historical significance and its role in promoting the beauty of Swiss travel.
Walter Läubli (1902-1991) was a Swiss graphic designer and photographer known for his significant contributions to travel and tourism advertising. His work often featured striking compositions and a keen eye for detail, making him a prominent figure in the field of poster art during the early to mid-20th century. Läubli's designs played an essential role in promoting various travel destinations, particularly within Switzerland, by highlighting the unique attractions and natural beauty of these locations. His legacy lives on through his celebrated posters, which continue to be appreciated for their artistic quality and historical importance in the realm of travel promotion.
Railway - Tourism - Switzerland
C. J. Bucher Luzern
Good condition, one scratch
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