The circa 1920 original poster by Matthey for Favor cycles vélomoteurs motos is a striking example of early 20th-century advertising art, capturing the spirit and innovation of the era's burgeoning motorcycling culture. Designed to promote Favor, a well-regarded manufacturer of bicycles, vélomoteurs (motorized bicycles), and motorcycles, this poster showcases the brand's dedication to quality and performance. The artwork is characterized by its dynamic composition and bold use of color, typical of the period's graphic design trends. Matthey's illustration likely features a rider in action, emphasizing speed, modernity, and the sense of freedom associated with motorized travel. The poster not only served as an advertisement but also as a visual celebration of the technological advancements in personal transportation during the post-World War I era. Favor, like many other brands of the time, capitalized on the growing public interest in motorized vehicles, appealing to an audience eager for innovation and adventure. This piece of advertising art is a testament to the early days of motorcycle culture and the role of visual media in shaping consumer aspirations and brand identity.
Advertising - Transport - France
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Delattre Paris
Very good condition
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