Dubonnet la marque, la qualité ! Circa 1930

The circa 1930 original poster for Dubonnet – "La Marque, La Qualité!" is a notable piece of vintage advertising that celebrates the craftsmanship and quality of one of France's most iconic aperitif brands. Created during a time when France was at the height of its influence in the global beverage market, this poster emphasizes the spirit of refinement and taste associated with Dubonnet, which was a favorite of both the elite and the general public.

Founded in 1846 by Joseph Dubonnet in Paris, Dubonnet originally began as a medicinal tonic made with fortified wine and herbs, designed to combat malaria. Over time, it evolved into one of the most popular aperitifs in France, renowned for its blend of herbs, spices, and fortified wine. Its smooth and slightly sweet taste made it a sophisticated choice for pre-dinner drinks. By the 1920s and 1930s, Dubonnet had established itself as a symbol of French elegance and luxury, often associated with the glamorous lifestyle of the time.

The slogan, "La Marque, La Qualité!" (The Brand, The Quality!), effectively reinforces Dubonnet’s reputation as a top-tier product. During the early 20th century, branding and quality assurance were vital components of advertising campaigns, and this poster highlights Dubonnet’s commitment to both. The message conveys a sense of trustworthiness and premium quality, appealing to discerning consumers who valued high standards in the beverages they consumed.

This period of advertising was characterized by bold, attention-grabbing designs that were often minimal in text but powerful in their visual impact. In an era when consumer culture was rapidly expanding, especially in France's post-World War I economy, products like Dubonnet were positioned as part of a sophisticated lifestyle. The connection between the product and the concept of high society is reinforced through the poster's emphasis on the brand’s prestige and commitment to quality.

Dubonnet's association with Parisian cafes, upscale gatherings, and the rising interest in cocktails and aperitifs made it a cultural staple. The poster not only promotes the drink but also appeals to the growing desire for elegance, refinement, and French savoir-faire. Through its simple yet impactful message, "La Marque, La Qualité!", it celebrates the timeless allure of Dubonnet as both a beverage and a symbol of French craftsmanship.

Today, the vintage poster serves as a historical reminder of a time when art, branding, and quality were seamlessly intertwined in French advertising. It reflects the enduring appeal of Dubonnet, a drink that has remained a staple of French culture for over a century, and stands as a testament to the sophisticated, high-quality products that defined an era.

Original Poster

Alcohol - Advertising - Photography

Very good condition