The 1965 Soviet poster by V. Korolyova is a vibrant and eye-catching work of mid-20th century graphic design, promoting year-round tourism and outdoor recreation across the USSR. This captivating piece reflects the Soviet emphasis on physical activity, well-being, and the enjoyment of nature as central components of a healthy and active socialist lifestyle.
The composition is split symmetrically down the middle, with a striking visual contrast that highlights the theme of seasonal recreation. On the left side, vibrant green hues and warm yellows dominate, symbolizing summer. A man is depicted holding a hiking stick, dressed in a patterned short-sleeve shirt against a background of lush greenery, clouds, and soft blue skies—inviting viewers to explore nature during the warmer months.
On the right side, the palette shifts dramatically to pinks, cool blues, and whites, representing winter. The same man now appears in bold ski attire, holding a pair of yellow skis, ready to embrace snowy landscapes and winter sports. The dynamic pose unifies both seasons, demonstrating the continuity of tourism and leisure activities throughout the year.
The poster’s slogan, written in bold Cyrillic text at the bottom, reads:
“КРУГЛЫЙ ГОД НАС ТРОПА ТУРИСТСКАЯ ЗОВЕТ!”
Translated as “The tourist trail calls us all year round!”, the phrase underscores the Soviet government's encouragement of tourism as a way to foster national pride, physical fitness, and a connection with the country's vast natural beauty.
The graphic style of the poster is quintessentially Soviet, utilizing strong geometric shapes, simplified forms, and a limited yet vibrant color palette to create a bold, modernist aesthetic. V. Korolyova skillfully combines abstraction with recognizable imagery, ensuring the poster is both visually striking and easily understood.
This 1965 artwork stands as a testament to the golden age of Soviet graphic design, where posters served not only as advertisements but also as tools for ideological messaging. Promoting year-round recreation aligned with Soviet ideals of collective well-being, the poster celebrates the importance of balance, health, and unity with nature—values that resonated strongly during this era.
Today, this original Soviet poster by V. Korolyova remains an iconic piece of design history, cherished for its artistic execution, cultural significance, and timeless appeal. It reflects both the optimism of mid-century Soviet society and the enduring power of visual art as a tool for inspiration and persuasion.
Original Poster
Tourism - Ski - USSR - Russia
Good condition
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