This vibrant lithograph by Jules Chéret was created in 1898 as Plate 209 in Les Maîtres de l’Affiche series. Titled Le Rappel, it advertises the popular French republican daily newspaper of the same name, promoting its affordable price of only five centimes per issue.
The poster depicts a spirited female drummer dressed in revolutionary attire, marching boldly while beating her drum. Chéret’s dynamic lines and vivid palette emphasise the theme of patriotic energy and public mobilisation, perfectly aligned with Le Rappel’s progressive and republican editorial stance during the Third Republic.
Jules Chéret (1836–1932), often called the “father of the modern poster,” revolutionised lithographic advertising in Paris with his masterful use of colour and composition. His works exude joie de vivre, movement, and immediacy, influencing a generation of Belle Époque designers. This lithograph, printed with his signature chromolithographic brilliance, captures his unique ability to combine graphic power with elegance.
Published in Les Maîtres de l’Affiche, the prestigious portfolio curated by Chéret himself to showcase the finest poster art of the era, this piece includes the embossed blindstamp lower right. Today, it remains a highly desirable collector’s item, embodying Chéret’s artistic legacy and the energetic spirit of 1890s Paris.
Press - France
The masters of posters Pl.209
Printed by Chaix
Folds, tears, a lack
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