This original 1998 Apple advertising poster celebrates the revolutionary debut of the iMac G3, a computer that redefined design and consumer technology at the turn of the century. Dominated by the word “iMac” in elegant black serif typography, the poster features the iconic Bondi Blue iMac G3, its translucent shell showcasing internal components with a futuristic allure.
Below, Apple’s “Think different.” slogan anchors the composition, affirming the brand’s philosophy of innovation, creativity, and defiance of industry norms. The iMac, launched in August 1998 under Steve Jobs’ return to Apple, marked a decisive departure from beige, utilitarian computers. Its friendly, playful design by Jony Ive made technology approachable and aesthetic, becoming an instant cultural icon.
This advertising campaign focused on simplicity, minimal text, and striking product imagery, communicating Apple’s new direction: design-led, user-centric, and unapologetically bold. The iMac G3 became an emblem of late-90s optimism, technological progress, and Apple’s resurrection as an industry leader.
Today, this 1998 iMac “Think different.” poster is a rare and sought-after collectible for design historians, Apple collectors, and anyone inspired by the audacity that shaped the modern digital era. It encapsulates a moment when Apple challenged conventions and proved that computers could be both powerful and beautiful – an idea that still drives the brand’s identity today.
Computer Science - Advertising - Technology - United States
Good condition
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