This striking 1937 lithographic poster by Swiss designer Hermann Eidenbenz captures the refined charm of Basel (Bâle), one of Switzerland’s oldest and most culturally vibrant cities. Eidenbenz—best known as the designer of the first Swiss banknotes after World War II—applies his signature precision and clean modernist flair to this elegant composition promoting Basel as a travel destination.
Eidenbenz frames the city with a stylized view that is both architectural and atmospheric. The typography is minimal and poised, while the visual elements emphasize balance and structure, echoing the Bauhaus and Neue Grafik influences that dominated Swiss graphic design in the interwar period.
As a designer, Eidenbenz stood at the crossroads of tradition and modernity, and this poster shows his ability to harmonize national identity with cosmopolitan appeal. Bâle Suisse isn’t just a travel invitation—it’s a snapshot of a modern Europe in motion, with Basel as a gateway.
Tourism - Switzerland
Printed by Wassermann & Co in Basel
Good condition, one small tear
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