Emprunt SNCF Circa 1970

This circa 1970 Emprunt SNCF poster stands as a compelling example of postwar French institutional design. Issued by the Société Nationale des Chemins de fer Français (SNCF), this poster encouraged public investment in the country’s expanding rail infrastructure. While the artist remains anonymous, the graphic approach reflects the clean, bold typographic style of the time—favoring clarity, order, and a sense of national optimism.

These “Emprunt” campaigns were not simply financial appeals; they were public-facing statements of modernization, inviting citizens to be shareholders in the future of France. The poster would have been displayed in train stations, public buildings, and banks, acting as both propaganda and promotion. Its period-specific aesthetic makes it a rare and authentic artifact of mid-century civic design, and an evocative symbol of France’s technological ambitions during the postwar boom.

Economy - Railway - France

Printed by Ertsap & Meynard

Good condition