Jean Decroix’s 1964 design for Emprunt SNCF predates his 1965 work, yet it already showcases a confident visual language steeped in the visual economy of the time. With sharp composition and a muted, modernist color palette, the poster likely evokes a sense of motion, efficiency, and national unity—hallmarks of early-1960s optimism in France.
These loan posters were more than fiscal appeals; they were cultural artifacts, crafted to mobilize a population toward shared national goals. This 1964 edition reflects the early years of France’s Fifth Republic, when modernization was at the forefront of political and civic discourse. Today, Decroix’s poster stands as a finely preserved visual echo of that historical moment—minimalist yet deeply evocative.
Economy - Railway - France
Printed by Vox Pub in Paris
Very good condition
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