Bons SNCF Lots kilomètres 1977

Darigo’s 1977 Bons SNCF Lots Kilomètres poster embodies the fun and ingenuity that defined SNCF’s approach to customer engagement during the late 1970s. Through vibrant visuals and playful design, the poster likely promoted the idea of earning travel bonuses—a program that rewarded frequent passengers and cultivated public goodwill.

This piece blends promotional intent with eye-catching design, echoing advertising aesthetics of the period while maintaining SNCF’s signature branding. As a collectible, it stands out for its lighthearted tone, reflecting a cultural moment when French institutions embraced creative outreach as a way to connect with their audiences. It’s a rare and cheerful artifact of public imagination on the rails.

Economy - Railway - France

Edited by Perceval

Printed by Lalande Courbet in Wissous

Good condition